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Mainstream your Localization Purchasing Strategy
Facilitated by Dana Barras Franco

Dates and locations to be announced


This is a powerful 1 day educational workshop - client only- Dana will lead a full-day seminar for a client side audience only entitled “Mainstream your Localization Purchasing Strategy”. This interactive session is based upon her GILT industry experience - from the unique perspective of client-side strategic procurement of corporate services through various models and approaches. Harnessing the correct combination of people, processes and technologies to evidence a sound, risk-averse purchasing strategy will lead you to optimize your vendor management and localization operations – calibrating your specific business needs to right-size speed to market, increasing measurement of translation quality - all within the increasing corporate pressures of cost containment for outsourced budgets. Each attendee will receive a CD of proven best practices and ready-for-use localization strategic sourcing templates for your next globalization services vendor selection process.

Who should attend: Client side professionals engaged in the selection and management of resources for any part of the localization purchasing or production cycle.
Class Facilitator: Dana Barras Franco
Dana is credited with accomplishments in several areas of the GILT industry including professional translation, consecutive interpreting, project management, cross-cultural consulting, account management, and corporate globalization outsourcing and procurement. This history culminates to her current role as a Business Development Manager at Welocalize, a vertically focused professional services firm in the localization mid-tier.

At Ariba (formerly FreeMarkets), she led a small specialized team including project coordinators, localization engineers, and in country quality reviewers to deliver in total 6 simultaneously shipped product launches in as many as 15 total languages. Dana was instrumental in defining the corporate translation strategy for FreeMarkets, pioneering the model for localization of hosted and installed software, online help, training materials, legal agreements, operational and technical documentation, and marketing collateral into a single outsource strategy. For Global Sourcing Operations, this approach yielded measurably faster turnaround times (decreased by 3 business days), increased quality (elimination of 99% external facing errors) and contained costs over three calendar year outsourcing budgets (average savings of over 19%).

With corporate purchasing and using FreeMarkets localized software, she led the company’s efforts in conducting translation vendor selections through RFx and reverse auction model, which resulted in vendor consolidation and cost avoidance of over $2MM, compared to past traditionally negotiated contracts.

Dana hosts the annual gathering of the Localization Fusion Society for the Greater Pittsburgh area, and has recently authored articles in Client Side News Magazine and Multilingual Computing. Dana was nominated for the 2005 Client Side Professional of the Year Award, and is a frequent speaker at GILT industry conferences.

She is a graduate of the University of Pittsburgh, with a BA in Hispanic Studies and two minor concentrations in Italian language and Western European Comparative Language and Cultures. Dana, a former professional translator and interpreter, has knowledge of 5 languages.

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