The Greatest Localization Show on Earth?

Which conference should you spend your precious budget on? Using e-mail to drive recipients to an online survey, we asked a dozen questions to get to the heart of the conference choice, focusing on 1) interviewee demographics; 2) expectations that respondents have for conferences; 3) the best and worst conferences – and the factors that make a conference great or terrible; and 4) for which upcoming conferences interviewees intend to register. Two hundred ninety localization industry professionals responded; a little more than one-third were clients and a bit less than two-thirds were vendors. Buy the report and find out:

• Why do people go to conferences?
• Are they happy with what they get?
• Which event did respondents find the most valuable? Which did they find the worst?

Respondents unloaded on us what they liked most and least about the events they have attended and provided a wealth of insight about what works and what doesn't. In addition to structuring, cataloguing, and graphing this information, we also consider return on conference attendance (ROCA) and recommend conference best practices to organizers, vendors, speakers, and attendees. This report should prove valuable to anyone who participates in industry conferences.

You can read a summary of the report in the September 2003 issue of Localisation Focus, published by the Localisation Research Centre at the University of Limerick.